Imagine a world without property rights. Seems crazy right? Now think about how much of our lives are spent online. NFTs finally give us a way to properly own a piece of our digital culture.

Beyond facilitating digital property rights, NFTs have another important feature, a common Application Programing Interface. As a result, it’s finally practical for different virtual worlds to build experiences for the same asset. This linking of virtual worlds is known as the Metaverse.

However, as exciting as the Metaverse is, we still live in the physical world. By building a bridge between the physical and digital worlds, IYK aims to unlock entirely new experiences that combine the tangible joy of physical items with the unique benefits of digital.

One area we’re focusing on is clothing. Like NFTs, clothing is a huge part of our culture, and serves as a method of self-expression. By linking clothes to NFTs, we hope to superpower culture across the ‘verses in a meaningful way. We envision a world where buying merch from your favorite artist not only allows you to flex your fandom, but it also grants you access to an exclusive launch party, airdropped social tokens, and gives your digital avatar access to the same piece of clothing. These are all concepts we’re building today, and the deeper we get the more we realize that we’re just scratching the surface of what’s possible. We hope that you’ll join us on this journey across the ‘verses.


For inquiries, please email us at [email protected].